One only has to understand Social Media Mischief to know how social media can damage a business. I just have to say one brand name to give you the example of a sad social media story - Dominos®. A million YouTube views before the pizza group even knew it had a disaster.
Does this apply even if your company isn't online? (The question that begs to be asked is, "Why isn't your company online?") But, Yes, it applies. Everyone else is online. As a home-based business owner sometimes we don't see a need for something until after the fact. And usually that is a result of some kind of business meltdown.
A Social Media Policy (SMP)