"Business is creative. It's like painting. You start with a blank canvas. You can paint anything - anything - and there, right there is your first problem. For every good painting you might turn out, there are a zillion bad paintings just aching to drip off your brush. Scared? You should be. You start. You pick a colour. The next colour you choose has to work with the first colour. The third colour has to work with the first and the second. The fourth colour... You get the idea. You're committed now. You absolutely cannot stop. You've invested.... People in business who succeed have swallowed their fear and have set out to create something special, something to make a difference to people's lives.... What really matters is what you create."
Richard Branson of Virgin America, Business Stripped Bare, pg 3